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CCPA Privacy Notice

APPLICABILITY: This CCPA Notice is provided under the provisions of the California Consumer Privacy Act of 2018, together with the California Privacy Rights Act of 2020 (“CPRA”) and any other California privacy laws (collectively “CCPA”). This CCPA Notice applies to California residents’ Personal Information, collected by Mellie Care Ltd. together with its subsidiaries and affiliated parties (Collectively shall be referred to as “Company”, “we”, “us” or “our”), directly or indirectly, from visitors of its website and users of its Solution as defined in the Privacy Policy. 

This CCPA Notice is an integral part of our Privacy Policy. Terms used herein shall have the same meaning as defined in the Privacy Policy. Any terms defined in the CCPA shall have the same meaning when used in this CCPA Notice.




We collect Personal Information which is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device, all as detailed in the table below. 

Personal Information further includes Sensitive Personal Information (“SPI”) as detailed in the table below. 


Personal Information does not include: Publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; De-identified or aggregated consumer information; Information excluded from the CCPA’s or CPRA’s scope, such as: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA) and the Driver’s Privacy Protection Act of 1994.


We have collected the following categories of personal information within the last twelve (12) months:

[Last Modified: September 5, 2023]

A. Identifiers.
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.
Yes: real names, email address, online identifiers, IP address, unique identifiers. In the case of the Solution Customers, may include social security number.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
Yes: name. In the case of Solution’s customers case, medical information, health insurance information, payment data, etc.
C. Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Yes. Only as part of the Solution - Marital status, Gender, etc.
D. Commercial information.
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
Yes: information on a consumer's interaction with a website or the Solution.
G. Geolocation data.
Physical location, approximate location derived from IP address or movements.
Yes: approximate location
H. Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional or employment-related information.
Current or past job history or performance evaluations.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
K. Inferences drawn from other personal information.
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
L. Sensitive personal information.
Government-issued identifying numbers, financial account details, genetic data, precise geolocation, race or ethnicity, religious or philosophical beliefs, union membership, mail, email, text messages, biometric data, health data, and sexual orientation or sex life.
Yes, only from the Solution customers – health-related information (excluding any such information which is subject to the HIPAA).


  • Directly and indirectly from activity on our website and solution: For example, directly from you when you inquire about our services including our website and the Solution, or indirectly, we collect your usage data automatically from measurement tools. 

  • Directly from you: For example, from forms you complete, contact us, requesting a demo, etc. 

  • Indirectly from you:  we track your activities across the internet, for example, when you view or interact with certain content, web page or ad. In addition, some indirect collection of data is provided by the caregiver regarding the elderly treated through the Solution.  

  • From third-parties: For example, from vendors who assist us in performing services for consumers, advertising networks, internet service providers, data analytics providers, social networks, and data brokers.


We may use the Personal Information collected as identified above, for the following purposes: To fulfill or meet the reason you provided the Personal Information (support, respond to a query, provide you with the Solution services as a customer evaluating your qualifications for that position, etc.); monitor and improve our services; provide the services; marketing our services; analyzing our services and your use of the services and website; respond to law enforcement; or otherwise as detailed in our Privacy Policy. 

We will not collect additional categories of personal information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.



We may disclose your Personal Information to a contractor or service provider for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. We further restrict the contractor and service provider from selling or sharing your Personal Information.  In the preceding twelve (12) months, we disclosed the following categories of Personal Information for a business purpose:

Category (corresponds with above table)
Category of Recipient
Business Purpose
Category A Category B Category C Category F Category G Category L
Cloud computing and storage vendors
Storage, hosting.
Category A Category B Category C Category F Category G Category L
Government Entities/ Law Enforcement
Subject to a law request
Category A Category B Category C Category F Category G Category L
operating systems
Operating the services
Category A Category F Category G
analysis providers
Providing analytic data on the use of our website and services. We limit the providers ability to share such information, as detailed above.
Category A Category F Category G
Measurement and reporting
Category A Category F Category G
Marketing providers, CRM providers, social networks, advertising networks.
marketing which is not cross-contextual, ad delivery.
Category A Category B Category F Category G
Service providers
Debugging, security, fraud prevention.
Category A Category B Category F Category G
Service providers
Improving the Services, development and optimization
Category A Category B Category F Category G
Customer support providers.
Customer and technical support


In the preceding twelve (12) months, we do not “sell” information as most people would commonly understand that term, we do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment.  We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising.”  The CCPA defines “sharing” as “communicating orally, in writing, or by electronic or other means, a consumer’s personal information” to “a third party for cross-context behavioral advertising, whether or not for money or other valuable consideration.”  In other words, we may share your Personal Information with a third party to help serve personalized content or ads that may be more relevant to your interests, and to perform other advertising-related services such as enabling our partners to serve such personalized content.  


In the preceding twelve (12) months, we “sell” or “share” the following categories of Personal Information for a business purpose:

Category (corresponds with above table)
Category Recipient
Purpose of Sale or Share
Category A Category F Category G
Share for cross-context behavioral advertising.


We do not knowingly collect information from children under the age of 16.


In general, we retain the Personal Information we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you express your preference to optout, where applicable. 


The retention periods are determined according to the following criteria:

  1. For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially processed. For example: if you contacted us, we will retain your contact information at least until we will address your inquiry.

  2. To comply with our regulatory obligations. 

  3. To resolve a claim, we might have a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.


Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.


Online identifiers are usually kept for a few days. Other information usually will not be retained for more than 24-months. 


When we destroy your Personal Information, we do so in a way that prevents that information from being restored or reconstructed.




If you are a California resident, you may exercise certain privacy rights related to your Personal Information. You may exercise these rights free of charge except as otherwise permitted under applicable law. We may limit our response to your exercise of these privacy rights as permitted under applicable law by contacting us at:

California Privacy Right
Data Portability
You may request to receive a copy of your Personal Information, including specific pieces of Personal Information, including, where applicable, to obtain a copy of the Personal Information you provided to us in a portable format.
The right not to receive discriminatory treatment by the business for the exercise of privacy rights conferred by the CCPA, including an employee’s, applicants, or independent contractor’s right not to be retaliated against for the exercise of their CCPA rights, denying a consumer goods or services, charging different prices or rates for goods or services, providing you a different level or quality of goods or services, etc. We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your Personal Information.
Opt-Out of the Use of Automated Decision Making
In certain circumstances, you have the right to opt-out of the use of automated decision making in relation to your Personal Information.
Limit the Use or Disclosure of SPI
Under certain circumstances, If the business uses or discloses SPI , the right to limit the use or disclosure of SPI by the business.
Opt-out from selling
the right to opt-out of the sale or sharing of Personal Information by the business
Opt-Out of Sharing for Cross-Contextual Behavioral Advertising
You have the right to opt-out of the “sharing” of your personal information for “cross-contextual behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising.”
Correct Inaccurate Information
The right to correct inaccurate Personal Information that a business maintains about a consumer
Deletion Rights.
The right to delete Personal Information that the business has collected from the consumer, subject to certain exceptions.
The right to know what Personal Information the business has collected.
The right to know what Personal Information the business has collected about the consumer, including the categories of personal information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom the business discloses Personal Information, and the specific pieces of Personal Information the business has collected about the consumer.

To learn more about your California privacy rights, please visit



As a third-party business, we do not have a direct interaction with the end-user, however we provide option to opt out of Sharing for Cross-Contextual Behavioral Advertising or Selling Personal Information by using the following opt-out options: 

  • Use the “do not sell or share my information” footer on our website. 

  • Through Device-Level Choices:  if you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device settings.  

  • Opt-Out through Industry Consumer-Choice Platforms.  Finally, you can make choices about data collection for certain companies which participate in such tools, by visiting an industry consumer-choice platform, such as the NAI or DAA.

  • Use the Global Privacy Control (“GPC”) signals. 


Please know that opting out of interest-based advertising does not mean that you will not receive advertising.  You may still receive ads, but those ads may be less relevant to your interests

Other rights may be exercised by contacting us at:



“Authorized agents” may submit opt out requests on a consumer’s behalf. If you have elected to use an authorized agent, or if you are an authorized agent who would like to submit requests on behalf of a consumer, the following procedures will be required prior to acceptance of any requests by an authorized agent on behalf of a California consumer. Usually, we will accept requests from qualified third parties on behalf of other consumers, regardless of either the consumer or the authorized agent’s state of residence, provided that the third party successfully completes the following qualification procedures


a. When a consumer uses an authorized agent to submit a request to know or a request to delete, a business may require that the consumer do the following:

  1. Provide the authorized agent signed permission to do so or power of attorney. 

  2. Verify their own identity directly with the business.

  3. Directly confirm with the business that they provided the authorized agent permission to submit the request.


b. A business may deny a request from an authorized agent that does not submit proof that they have been authorized by the consumer to act on their behalf.


We do not offer financial incentives to consumers for providing Personal Information.



Mellie Care Ltd./Mellie, Inc.

Phone: 415-839-9139

44 Montgomery St. Fl 3.

San Francisco, CA 94104




Direct Marketing Requests: California Civil Code Section 1798.83 permits you, if you are a California resident, to request certain information regarding disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at

Do Not Track Settings: Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser. As of the effective date listed above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we so not respond to the Do Not Track settings. Do Not Track is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit:


California’s “Shine the Light” law (Civil Code Section § 1798.83): permits employees that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at:



This notice was last updated on September 5, 2023, as required under the CCPA, we will update the CCPA Notice every 12 months. The last revision date will be reflected in the “Last Modified” heading at the top of this CCPA Notice.

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