Our Story
Mellie was formed with a singular mission to enable family caregivers to provide higher quality care to their loved ones.
We are often asked where we came up with the name “Mellie”.
Simply put, the name “Mellie” is short for Melissa - or Honey Bee.
Bees are amazing creatures that make life sweeter
by making honey and pollinating flowers and are one of
the only animals on the planet that take care of their family
Leadership
Zvika Goldstein
Co-Founder & CEO
Zvika brings over 15 years of experience in leading teams in product strategy, product development and client services to Mellie. Zvika has extensive experience in growing companies as one of Skai’s first employees and running numerous business units over his tenure there. Zvika lived for 10 years in the Bay Area and recently returned to Tel-Aviv with his wife and three boys.
Tal Hasson
Co-Founder & CTO
Tal brings over 15 years of product development and engineering to Mellie. Tal most recently founded INTU, a company focused on assistive mobile technology for elders. Prior to that, Tal was Chief Architect at Skai and is adept with scalable enterprise systems. Tal lives in Tel-Aviv with his wife and three children.
Julie Stone
Co-Founder & Chief Strategy Officer
As Chief Strategy Officer, Julie brings deep strategic benefits expertise to Mellie. Julie spent more than 20 years consulting with Fortune 100 employers. In addition, she led WTW's North American Health & Benefits IC & Specialty Practices for several years. Prior to that, Julie worked for Prudential in a variety of leadership roles. She lives in New Jersey with her husband, in the home where she cared for her aging parents and started a family.
Traci Dobronravova
Director of Care
Traci joined Mellie after having worked more than 25 years with older adults and their families in the community. She has managed and created numerous health and social service programs with the goal of assisting older adults live as independently as possible. She lives in the Bay Area with her husband.
Board & Investors
Jonathan Friedman
Co-Founder & Partner, LionBird
Shahar Botzer
Co-Founder & Managing Partner, Good Company
Sivan Metzger
Entrepreneur
Shmil Levy
Founding Partner at Sequoia Capital Israel
Benny Schnaider
Serial Investor
Advisery Board
Steve Logan
Healthcare and Employee Benefit Advisor and Innovator, formerly President and Territory Leader, North Atlantic
Moshe Tamir
Founder and Managing Director of Axell, With over 25 years of global experience, including senior leadership roles at Generali and Migdal Group.
Kristin Tugman
PhD, CRC, LPC, LCPC is the Founder and CEO of Tugman Consulting, specializing in disability management, health & productivity, and workplace mental health. With over two decades of experience including senior leadership roles at Prudential Financial and Unum
In memory of our dear friend and advisor, Will Martin Gill, who contributed a lot to our success and supported Mellie from inception.
Our Story
Mellie was formed by three friends: Zvika Goldstein, Tal Hasson, and Chad Baldwin, who wanted to make a bigger, more meaningful, and direct impact on people’s lives.
Zvika had moved back to Israel from the US to stay closer to his parents.
Tal was busy working on assistive mobile technology for persons with disabilities.
Chad was inspired by his wife (a therapist specializing in geropsychology), his mom
(a hospice nurse), and his dad (an estate attorney).
We value collaboration, integrity, elegant and straightforward solutions to tough problems. We are located in Tel Aviv and the Bay Area.
Mellie was founded and would be led by the heart.
Awards & Recognition
